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Dear Lyters 
️
Welcome to my first ever Thirsty Thursday. A time when I get the privilege of sharing the ups and downs of growing BIOLYTE - and let me tell you it’s a roller coaster ride 
so strap in.
So why “Thirsty Thursday” you ask? Yes, it's a smart branding decision because BIOLYTE is the best hydration drink ever (ask our friends at Nutrition Insider), BUT there’s another, more personal reason behind the name…
Back when I was in college, Thursday night was always my favorite night to go downtown. It always felt a bit naughty because it was still a school night, and that’s what made it so fun. Half off a shot of motor oil? Give me 2! 
. 
So in honor of sharing things that are such fun because they are insider peaks behind the BIOLYTE curtain 
… I welcome you to Thirsty Thursday.
See you next Thursday.
Much love,
Jesslyn
and that means team work makes the dream work. No job is too big or too small for us at BIOLYTE. IT CAN’T BE. We are a team of 20 with customers all over the country! If you don’t have that mindset, peace and blessings. 
Happy Thirsty Thursday LYTERS! ⚡️
Question for this week: “What is the biggest challenge 🌋 you’re facing right now as CEO?” Right now it’s learning how to best lead my new Leaders.
