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June 01, 2023

Dear LYTERS ⚡️

Do you know how the term “LYTERS” ⚡️came about? 


Ever since day one, we have struggled to come up with a name for our most avid fans. 

BIOLYTE Believers? Lyte squad? BIO Buddies? Creativity is a process 😂

But this week, our team has had the great privilege of hosting 7 of our LYTERs at the BIOLYTE headquarters ⚡️⚡️⚡️⚡️⚡️⚡️⚡️. They came to meet the team, share their stories, and we got to learn how BIOLYTE played a small supporting role in their incredible victories. 

These individuals have fought cancer right alongside raising their 5 (and a half 😊) year old daughter. They’ve persevered through 100 degree temperatures and heat exhaustion to deliver people their packages 📦. They’ve picked their tennis racket back up even after dehydration at a match put them in the ER 🎾.

When you hear people share how they did it - how they triumphed when everything seemed so helpless - it gives you hope. It gives you a light in the darkness. It makes you try again one more time. 

That’s how the term LYTERs ⚡️ came to be. LYTERs are people that shine from within with perseverance and resilience even in the darkest of rooms. They are the David’s against Goliath. The AFC Richmond vs. Manchester City. The every day warrior that remind us that even in the toughest of fights, we can win. 

LYTE it up, 
Jesslyn Rollins

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