April 06, 2023
Dear Lyters ️
Welcome to my first ever Thirsty Thursday. A time when I get the privilege of sharing the ups and downs of growing BIOLYTE - and let me tell you it’s a roller coaster ride so strap in.
So why “Thirsty Thursday” you ask? Yes, it's a smart branding decision because BIOLYTE is the best hydration drink ever (ask our friends at Nutrition Insider), BUT there’s another, more personal reason behind the name…
Back when I was in college, Thursday night was always my favorite night to go downtown. It always felt a bit naughty because it was still a school night, and that’s what made it so fun. Half off a shot of motor oil? Give me 2!
So in honor of sharing things that are such fun because they are insider peaks behind the BIOLYTE curtain … I welcome you to Thirsty Thursday.
See you next Thursday.
September 07, 2023
August 17, 2023
Happy Thirsty Thursday LYTERS! ⚡️
Question for this week: “What is the biggest challenge 🌋 you’re facing right now as CEO?” Right now it’s learning how to best lead my new Leaders.
August 10, 2023
Sign up to get the latest on sales, new releases and more …