Dear Lyters ️

Welcome to my first ever Thirsty Thursday.  A time when I get the privilege of sharing the ups and downs of growing BIOLYTE - and let me tell you it’s a roller coaster ride so strap in. 

So why “Thirsty Thursday” you ask? Yes, it's a smart branding decision because BIOLYTE is the best hydration drink ever (ask our friends at Nutrition Insider), BUT there’s another, more personal reason behind the name…

Back when I was in college, Thursday night was always my favorite night to go downtown. It always felt a bit naughty because it was still a school night, and that’s what made it so fun. Half off a shot of motor oil? Give me 2!  

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So in honor of sharing things that are such fun because they are insider peaks behind the BIOLYTE curtain … I welcome you to Thirsty Thursday. 

See you next Thursday. 

Much love, 
Jesslyn