Posted by Taylor Bugh
on April 06, 2023
Dear Lyters 
️
Welcome to my first ever Thirsty Thursday. A time when I get the privilege of sharing the ups and downs of growing BIOLYTE - and let me tell you it’s a roller coaster ride 
so strap in.
So why “Thirsty Thursday” you ask? Yes, it's a smart branding decision because BIOLYTE is the best hydration drink ever (ask our friends at Nutrition Insider), BUT there’s another, more personal reason behind the name…
Back when I was in college, Thursday night was always my favorite night to go downtown. It always felt a bit naughty because it was still a school night, and that’s what made it so fun. Half off a shot of motor oil? Give me 2! 
. 
So in honor of sharing things that are such fun because they are insider peaks behind the BIOLYTE curtain 
… I welcome you to Thirsty Thursday.
See you next Thursday.
Much love,
Jesslyn
