our story

FAMILY FOUNDED, PHYSICIAN-FORMULATED

Family Owned for a Purpose

Originally inspired by our founder's wife's battle to stay hydrated throughout her chemotherapy treatments, BIOLYTE now provides the medical benefits of an IV bag to many, helping them feel better no matter what they are facing.

Whether your customers need effective hydration to recover from an illness or an energy boost after a tough physical therapy session, BIOLYTE is the perfect solution. BIOLYTE is beneficial to those who are looking to beat an afternoon slump or working in a position that requires physical labor. Each of our five physician-formulated flavors are packed full of vitamins, minerals and natural sugars that help people get their body back in balance.

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“We believe proper hydration is the first step toward feeling better, doing more, and living fully. Our goal is to ignite hope and empower everyone to reach their potential.”

Jesslyn Rollins

Emory University’s School of Medicine 1984

  • Jeannine and Luther “Trey” Rollins Meet when she was at Agnes Scott and he was at Emory Medical School 
  • Trey Graduates from Emory University’s School of Medicine with a focus on Anesthesia (1984)
  • Jeannine and Trey get married in Jeannine’s hometown, Vidalia, GA

Piedmont Hospital (1984 - 2012)

  • Dr. Rollins gets board certified in both Anesthesia and Pain Management and works at Piedmont Hospital (1984 - 2012)
  • Sarah is born!
  • Madeline is born!
  • Jesslyn is born! 
  • Piedmont Hospital (1984 - 2012)
  • Anesthesia and Pain Management

Stage 3 Breast Cancer (2005)

  • Jeannine is diagnosed with Stage 3 Breast Cancer (2005)
  • Dr. Rollins Southeastern Pain Specialists (2005 - 2009)
  • Anesthesia and Pain Management

Treatments Journey

  • The family struggled to keep her hydrated through treatment. Ended up having to get a port to stay on top of treatments
  • Double Masectomy
  • Lymph nodes removed

Announced Cancer Free! (2010 - 2022)

  • Sarah, now at Medical Device School, sees her friends getting IV’s after a night of drinking and approaches Dr. Rollins about what she sees. 
  • Southeastern Interventional Pain Associates (2010-2022)
  • Anesthesia and Pain Management

Lightbulb Moment

  • Light Bulb moment: Dr. Rollins wanted to create a product that would “bring the IV bag home” to people when and where they needed it. 
  • Product Testing in the kitchen

BIOLYTE

4 and a half pallets of BIOLYTE show up at the Rollins Family home in Atlanta, GA on June 16, 2016

The Start of selling BIOLYTE

Jesslyn, begins selling BIOLYTE out of the back of her toyota highlander to “low hanging fruit:” high school athletic programs. 

Distributing BIOLYTE

Jesslyn lands Kroger and BIOLYTE’s first distributor Savannah Distributing (March 2017) Publix, QT, RaceTrac, HEB, etc. 

Product Rebrand 1.0

  • Berry (2019)
  • Tropical (2021)
  • Melon (2022)
  • Punch (2023)

Powder Launch (2024)

Product Rebrand 2.0 (2025)