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In the competitive landscape of pharmacy, establishing strong relationships with community partners is critical for success. To stand out from chain competitors and offer distinctive health and wellness solutions, independent pharmacies must leverage innovative products like BIOLYTE. By strategically engaging with key stakeholders such as athletic directors, HR directors, city managers, urgent care facilities, oncologists, and gyms, pharmacies can unlock new revenue streams, including durable medical equipment (DME) sales, higher prescription volume, flu clinics, and compounding services.
Collaborating with community partners brings benefits, especially in the face of prescription reimbursement challenges. Diversifying health and wellness offerings is essential to offset prescription steering by mail order and part D plans. Identifying influential stakeholders in the community and recognizing the mutual value exchange in building relationships are crucial steps. Key players can drive foot traffic and increase your revenue opportunities.
BIOLYTE serves as a prime example of a versatile product that addresses dehydration-related issues impacting various stakeholders. Pharmacies can utilize BIOLYTE to initiate discussions with potential partners, offering samples and literature showcasing its benefits. Demonstrating how BIOLYTE aligns with community needs, whether in sports performance, OSHA worker hydration requirements, or chronic or acute illness management, reinforces its value proposition.
The relationships you can establish through your accessibility and healthcare expertise create a funnel for your business. BIOLYTE is a tangible resource that allows you to foster these relationships and customer referrals. Let’s continue to innovate and collaborate to build healthier, stronger communities together.
Here are a few examples of creative ways Community Pharmacy has strengthened its relationships.
Whaley’s Pharmacy utilized BIOLYTE in both their athletic programs and Women’s Health segments to increase awareness of their pharmacy. They would run ads within their high school marketing programs and include information about the hydration support they could offer if student-athletes wanted a functional product. Once they established a footprint with these trainers, athletic directors, and parents, they were able to engage their other product lines for increased business.
Whaley’s also had a strong focus on new and expectant mothers through their Mommy and Me program and would promote BIOLYTE as a nausea remedy for expectant mothers. Hydration also plays a critical role in breast milk production and can be an educational resource for lactation consultants.
Apple Discount Drugs wanted to spotlight BIOLYTE and its versatility with a focus on cold/flu season and a need for hydration. Summer heat and sports are obvious segments for hydration support, but we lose vital electrolytes when we are dealing with a fever, virus, diarrhea, and nausea. Reminding their community that they have complimentary OTC products to help them feel better increases revenue when they are dispensing antibiotics and other acute illness prescriptions. Taking this information to urgent care providers who see acute illness during peak season is a way to attract potential customers.
Harrison Drug in Double Springs, AL saw a need at the local sawmill plant and capitalized. Rex Harrison approached the organization about supplying BIOLYTE for the workers who were dealing with heat exhaustion and had multiple high-risk episodes that ended up in ER visits and patient safety issues. Safety officers at these plants have to keep electrolyte products on hand for OSHA requirements, and Harrison Drugs now has a strong relationship with the organization and they keep it in stock at the factory. Also, he keeps it in stock for the employees who want to swing by and pick some up for their personal use.
OSHA requirement
Byrd Watson took a few hours out of their day to send staff out to offer samples of BIOLYTE to community workers they saw in their everyday routine. City employees, landscapers, and delivery personnel were all targets of their campaign. They leveraged these encounters to post an appreciation thread and promotion of BIOLYTE on their Facebook page.
Hazel Green Pharmacy in Hazel Green, AL ran a campaign during the month of October discounting BIOLYTE to support women’s health and Breast Cancer Awareness. They utilized BIOLYTE’s pink bottle campaign where proceeds also went back to the American Cancer Society. Running over-the-counter promotions that align with healthcare awareness initiatives shows you are a valuable asset to these vulnerable populations. Many of the oncology practices are looking for retail pharmacies that offer products to address symptom management while undergoing treatment. They lack the space in their practices so it is often easier for their team to send them to a nearby pharmacy. Focus on the palliative care, nurse navigation, and nutrition team for adoption.
Compliance is king in pharmacy and unwanted side effects can stop the progress of important treatments before they have a positive effect. Little Drug in Sweetwater, TN knows that patients utilizing popular weight loss drugs can experience GI issues such as nausea, vomiting, bloating, and constipation. They are recommending BIOLYTE to all new patients that are starting on GLP-1 so they will have a better experience and keep up with their program. Educating the providers about these solution-based strategies encourages them to recommend your pharmacy. This solutions-oriented approach helps prescribers with complaints, customers with discomforts, and businesses with cash-based sales.
